Direct Line, together with Saatchi & Saatchi London, approached us to create an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers to speak to the horrifying responsibilities of being a young driver and homeowner. Of course, we put the Prevenge band back together – Alice Lowe, Ryan Eddlestone and Toydrum - to deliver the campaign. It was hosted in cinemas screening horror movies during the Halloween period. 

The short film is supported by a 60-cinema cutdown and a series of 6-second social stings that bring to life other real-life horrors, from cracked laptops to lost phones and kitchen disasters. 

Our first foray into ad production went rather well… if we do say so ourselves.

A man called David liked it…